I've been out of the end-game for a long time (2016) , but I pop on as a premium member to play solo a few times a year. As I have not played nearly as much as most more recently, judge this post accordingly. Cash Cap The big thing would be to keep the cash cap for non-sub members in place. For non-end game players it is perfectly inconvenient - enough to be slightly annoying but easily over come. Offer a 7 day and a 14 day escrow unlock. 2 weeks is a better amount of time for players to assess the convenience and it will also incentivize them to play more often. Separate styles from gear. First, set up a nice huge batch of older styles that are free unlocks when earned. Sub-members would get all new styles with gear, non-sub-members would need to unlock them with replay badges or new style currency that drops in game. The styles a player unlocks while a sub-member, they keep. I know it's a big complicated system to renovate, but if you aren't going to charge for content it's the next logical choice. I think in the long run non-sub-members will end up spending more due to the lack of subscription commitment and smaller dollar amounts. Committed players are going to join because the grind is too much for a non-sub-members to be effective in end-game. Members 6 Month Reward Box Claimed after 6 consecutive months of being a sub-member. That would include bonus loyalty marks to make them doubled(?) per year. This could also include crafting materials, vendor marks, replay badges and something unique style or gear related. Character Slots Keep premium members at 6 slots, but reduce the number of non-member character slots to 4. Decrease the cost of new character slots by half for 3 months after doing this. The most difficult thing for me as a non-sub-member was cleaning out inventories and deleting characters. I suspect that casual players tend to create and delete characters more often. This will also restrict non members from experiencing all the mentor missions without either deleting a character or buying a slot. It will also be helpful for pushing shared accounts. Premium membership expires. I would consider having premium membership expire if a player doesn't spend $5 in the past 12 (or 6) months.