There are players who want the low level, slow leveling experience, and there is a TLE server for them. There are players who want the PvP experience, and there is a PvP server for them. There are those who like to raid, and complain the content is not challenging enough. There are casual players who like to craft and decorate as well as adventure, who would like to do some Heroic content, but find it too challenging. Thus far the last two groups have to share live servers, where it seems no one is happy (judging from the comments I have seen here in forums). So why not make a Challenge server for raiders and those who want a tough fight? Do it like you do on Test server, give everyone a bauble to go to high level immediately. Put extra challenging content on it. And of course, make it for paid members only. And make the content on live servers easier for the casual players.