The heroic upgrade shows on the Character select/create window. It will be a pair of green arrows next to your character name in the selection pane. If there's a free upgrade available, then the arrows will have the text "free" underneath.
Could someone on the team look at this problem please ?... https://forums.station.sony.com/eq2/index.php?threads/heroic-character-creation-problem.539921/
one good advice, turn every addons and ui before you want to make lvl85, i had fetish ui and with it buttons to make new free heroic or upgrade existing one, was not visible.
you using a custom UI like profit or default UI profit needs to be updated to show the free upgrade button