As to tie-ins, Bixie drones will be (so far) Grubhub drivers, with gm no death b/c they are just in game to say they are five minutes away with your tuna melt sub. Turns out a bixie drone model is the most code-efficient model to travel the gameworld in. The delivery person runs a compact version of the game that's empty except for their current client. bixie drone here, your sub is almost here. your total is... and remember, RIGHT NOW it's time for pepsi Crystal and that delicious sub you ordered.
He bud, you coming to raid? No, waiting for my gear to move back to my right now inventory so I can join you again.
Would give DBG the opportunity to sell RIGHT NOW tokens in the store. Could even give a couple/3 Free hits in the Pre-Launch Pepsi Pack that would also include a 20 slot bag for $59.99.
Finally, a man among sheep. RIGHT NOW tokens. Market EQ Pepsi. Tokens appear under random bottle tops. Sell a hella lot of pepsi. Lots of the player base operate internet cafes. No coke, pepsi. That would make it the Greek Diner server. Ultra-niche appeal.