I think a cool advertising campaign could feature real life players and how they play EQ2. Like you could have one commercial with someone that decorates and creates really cool houses. Another commercial could have a guy that raids full time and shows that aspect of the game. A third could show one person doing some of the holiday events. I think they could improve this game by expanding the house editor features... Allow us to actually create dungeons from a blank canvas, such as the Tenebrous Retreat, rather than a pre-built dungeon. Up the prizes and change the loot system for Dungeon maker, make people want to create new zones for people to play in. Add more events and contests for prizes for each holiday event. These only come once a year and should be really big and memorable. Introduce a few new signature quests that allow you to purchase a special house. You can expand that idea to a few mounts and flying mounts as well.