Where's the Planetside T.V. commercials?

With all of the games being advertised on television these days, I'd like to know why I've never seen one Planetside commercial,, EVER! I believe the falling player base could be easily revitalized with new players if more people just knew we were here. I've talked to a lot of players of other games who have never heard of Planetside at all. Not good. Sometimes it takes more than word of mouth and a web site to be successful.

Hey D.G.C., have you ever heard the saying that you have to spend money to make money?

Heck I'll even promise to buy a membership the day I see a Planetside commercial on television just to support the game I love to play. Who's with me? "Will you be my hero?" (sound familiar?)

As a marketing major, I have always wondered about the lack of advertising. I assume they rely on more of a word-of-mouth model. I guess that's what got me into the game!

they are doing the same thing fromsoft did before from got rich off dark souls and dark souls 2

Not many games have TV commercials, most that do are big AAA games and usually before release.

Maybe if they made an "expansion" to Planetside 2.

I got to know Planetside 2 by typing "large arena FPS" in google. But in my case I knew I wanted exactly what PS2 promises to deliver. However, as Steve Jobs once said,


I hope that the announced PS2 re-release will get the attention this game deserves. It really has a special place among other FPS and I want it to continue to Planetside 3 and beyond

Other than a few AAA titles, I mainly see commercials for cheap cell phone games, which I guess works because of the much larger target market and the fact the development costs of these games have to be tiny compared to what it takes to make a real game like PS2.

Couple ads on Sci-fi Channel would do wonders, Big boobs and Big Guns for the win...

I just have to point this out...
Remember Destiny???

Budget: 500 Million Dollar, the most expensive game ever made.
However, probably less than 100 million dollar were actualy spent to develop the game. The rest was spent on marketing. 400 Million dollars spent on adds, can you imagine? No wonder this game was incredibly overhyped. It promised 10/10 and it delivered maybe 5/10.

This is obviously the Dark Side of marketing, it's like cheating your customers. However, in terms of money earned, Destiny earned more than 300 million dollar in just the first week. By now it probably earned an incredible ammount of money, far above 500 million. This is the power of marketing. I am not saying "spend all the money on making adds to earn more money", it's the Dark Side.

I am saying "spend some money on marketing to get more money to develop the game faster WHEN YOU'RE READY". This is very important, the game must be ready before reaching out for more customers because it's F2P. If you actualy want them to spend money on the game they had better like it at the first go or they will leave and never come back.

If I were in the marketing department at DBG, I would coordinate ads with a huge event, sort of like the record-breaking battle. Maybe shroud the huge event in a bit of mystery and advertise for 30 days beforehand, encouraging new players to create their free characters before this huge event. Have a countdown on the ads, highlight the different factions and show some intense gameplay and outfit work.

You could build anticipation enough that you'd have a huge influx of new players. They would just have to deliver on the event, though. Something like the unveiling of that huge carrier-ship map I see people talk about all the time or possibly a fourth faction?

thats why people get these games for the "hype"thats why i bought things like Evolve, it looked great, it sounded great, and its total garbage. Why? bias adds.... you could sell me Hello Kitty: island adventure if you make it look like something i wanted to play and said nothing but good about it. would i be pissed after i bought it? obviously! but i would have already bought it. but that was due to actual adds. if you can sucker 10 people to play and 3 of those 10 people stay, youve dont your job. as those 3 multiply as friends see/join also.

yep - when i ask some ppl i know (gamers) here in germany, most of them dont even know that the game exist

when i tell them its about 10 gigs dl (i shouldnt tell them anymore), most ppl are like ->

some of them mostly play LoL ... when i tell them, planetside 2 is 1800 ppl per map, they seem interested, but for some reason, they just dont dl it - seems i know the wrong ppl to play the game

I see TV ads for mobile games with no originality.

I think that's what OP is getting at. Planetside is a unique IP, and ti's free to play. They should be pumping the ps4 launch.

At E3 last year, Planetside 2 was a small foot note with maybe 2 seconds of screen time in the sony conference. With a unified code basis, and no longer being tied to sony, they might even be able to do an Xbone release. They should be blasting this **** up with promotion once they enhance the new player experience and give newer players more tools

I know at one time long ago Pro7 was running adds somewhere over in the EU but maybe Sony will feel inspired to assist DBG with some TV time here in the states for the PS2 on PS4 launch..... NAH I doubt it lol

the only real adds that came out for this was the ultimate empire showdown (TR won) - Can we get a round 2? that would always add more players

TV commercials would be a terrible decision for this game. It requires a solid computer with a solid graphic card therefore TV audiences are far too broad for such niche requirements.

Advertising in magazines/websites is a much better method because you can target the 1% of people who play PC games and further narrow it down to the 25% of them who can run this game and have interest in FPS.

"TV commercials would be a terrible decision for this game. It requires a solid computer with a solid graphic card therefore TV audiences are far too broad for such niche requirements."

Well the makers of "Titanfall" thought it was a good market. I've seen their commercials on T.V. many times and it's a PC and Console game also. Do I sense a troller afoot?

http://www.titanfall.com/

Well back in 2003/2004 SOE Advertised Everquest 2 on movie screens and that game was still months away, and Planetside 1 was already out there were plenty of ways to show how epic it would be on such a big screen. I also pointed this out to both the lead developer and the lead community rep. months before that EQ Trailer.

Image this

or

on a big screen.

Yeah, you'd think they really would gain from having more publicity. I only started playing at start of this year when my friends told me about it and am currently completely hooked. I vaguely remember the game releasing back in 2012 and reading a few reviews but then quickly forgot about it. Had I only knew then what a great game I was missing.

Destiny is a great example since it was so flat as a game. PS2 has so much diversity and playing value going for it and is authentically unique.

I'm going to throw this one out there.

I almost think they want to limit the number of customers. Its like a mom and pop convenience store not wishing to be a bigger store. Advertising means more customers, more customers means opening more servers, more servers means expansion.

It means more money, but if they're making what they want to make and meeting their goals, why go further?

Think about that for a moment. Some of you have taken basic business in college (at least I have) and maybe even a few marketing courses. Surely a business such as SOE/Daybreak would know how to advertise and know what TV ads would bring them. Yet they still don't do it?

Is it cost prohibitive? Depends on when you want to air the commercial. This can vary from $100,000 to $300,000 (for national, local is much much cheaper, like 200 bucks in some cases). And if PS2 showed its opening cinema as a commercial (shortened version) it would more than pay for itself as people who see that would want to give it a try.

So.. again why don't they do this. There's no freaking way I know more about this stuff then they do. So there has to be another reason.

So they had much more servers at first, lot of them were merged. They got rid of lot of some developers.

But instead of increasing players base, which meant more income, increasing number of developers, GMs, make new game features faster, just like CCP does, and keep the game going till 2025... they went silent. And so server merges, some servers are half dead, very few new players, crisis and stagnation. They gave up? They found out that game is sorta unsuccessful? I don't get it. For me, they just shot their own foot.