Sometimes when something is on sale, I want to tell my friends about it so that they can buy it. Since I've unlocked a whole lot of things, I can't see what the price is or any details of bundles if I have bought that specific bundle. It would be nice to still be able to see the details of items or bundles even if I have them, so that I can relay that information to friends. I used to log into a fresh character sometimes if I was really curious, but with the changes to items being unlocked for all characters on an account, I won't be able to do that anymore.