Currently, the only time a faction will care about territory is during alerts. Outside alerts I have noticed more people caring about farming rather than actual conquest. Directives, KDR, and high cert cost only support the farm. Don't get me wrong I love a good day on the fields of Farmside 2, but I love Planetside 2 more. Here are some things to add that would promote conquest 1. Increase the reward for winning an alert. For example, the winning faction gets 100 certs per player in addition to the same continent bonus. The player would get all 100 certs only if they were on for the entire 2 hours. Alert domination should be reduced to 75%, and domination bonuses for alerts should be 100 certs in addition to the normal 100 certs and continental bonus. 2. If a faction owns 60% or more of a continent at any given time, they should be given half of the continental lock bonus. For example, say VS owns 70% of Esamir, then they are given 25% off of ground vehicles. 3. If a faction owns 15% or less of a continent, then they are given a resource penalty of 15% for that continents resource bonus. For example, if VS owns 10% of Amerish, then consumables will cost 15% more than normal. 4. Add an overall exp gain that is related to the total amount of territory a faction has across all 4 continents versus the total population of a faction. Here is how I am imagining it: Pop Territory Xp bonus Low Low Medium Low Medium High Low High Very High Medium Low Low Medium Medium Medium Medium High High High Low. Very Low High Medium Low High Medium Medium This could just be a multiplier of the xp multiplier the game already has in place, so that it wouldn't be to hard to implement.