Might give a better opportunity for people to recognize they're hitting the wrong target and to stop before they actually kill it? Only concern with 50%, for me, would be if it is enough of a deterrent to the spamming people have mentioned. LodeTria mentioned ~66% damage a few posts above. I might be more comfortable at 80% but maybe that's not enough of a difference to mean much so... 73.14159%? Everything's better with a little pie.