For a moment I had a complete mental derp and thought you mean these things: I was getting ready to rant about how dare they change the recipe and everything.
I like the new Bounty. I am not paying Certs or DBG for Vendettas. Honestly that type of gameplay is awful.
In order to get a bounty, you need to kill 7 people in a row without dying or redeploying. After this has been achieved, you will receive a bounty for the duration of 3 lives. If you die whilst bountied, but get revived, the counter will not reverse. For example, if you have 3 lives remaining, die, but then get revived, the counter will still say you have 2 lives remaining.