Three of the largest problems this game has consistently had was new player retentionm community involvement and marketing. Planetside 2 has survived for years on a shoestring budget and it appears now this budget is getting better. I would suggest the following: A contest for players to design a new things to be added to the game. The contest will be to add a new weapon for each class, a new ES vehicle for all factions, a new ES vehicle gun, and a new ES aircraft. The rules would be the following: 1) Submissions must be explained clearly as to their role in the battlefield and have well developed concept art as well as at least a mostly completed 3D model fitting into the Planetside aesthetic. 2) The designs themselves may include statistics - such as damage and accuracy models - but those statistics will be at the sole discretion of Daybreak Games to implement either as suggested or altered for balance purposes. The art or design of the item/vehicle itself is purely the designers, and cannot be changed by Daybreak. 3) Up to three infantry weapons (one for each faction) and one vehicle, one aircraft, or vehicle gun may be submitted per person. 4) Winners will be decided by the popularity of their designs in the community. A webpage would be created either on the Planetside 2 official website or with a unique contest URL linked on all official Planetside 2 websites and social media accounts, as well as promoted in game. Daybreak Games will hold a livestream and explain the submissions at the end of the contest and allow the community to vote. 4) There will be one winner for each category (infantry weapon, ground vehicle, ground vehicle weapon, air vehicle) per faction. Some manner of prize will be awarded for the winner(s), what this would be I obviously can't say. The easiest and likely cheapest for the company would be DBC or free memberships, although a cash or physical prize (keyboards, mice, etc) would be possible. While it's obvious not everyone who would want to submit something will be able to due to the artistic skill required, a sizable chunk of the community will be able to. People will also talk about it to their friends, possibly giving the incentive to attract new players. The benefit of such a contest to Daybreak will be the obvious addition of content for players to enjoy, but also it would save them bigly on the cost of designs. The community will be doing work for significantly cheaper than it costs to pay your designers (whatever they're paid). Even those who don't win could still have their designs looked at by the designers working for daybreak and possibly implemented with proper credits at a later date. From a marketing aspect, promotional materials for the contest can be made rather cheaply with in-game footage and possibly designs of the more popular submissions included in promotional materials. After the winner(s) are determined, a new trailer campaign could be made cheaply featuring these new weapons and vehicles using in-game footage and potentially an animation team. I would not recommend a studio such as Blur (the guys who made the Planetside 2 cinematic trailer) due to their cost.