I dunno why this wasn't in the official announcements or anything, but currently there is a 20% off SC sale at Target. You can see the official link here. So that's $15 of SC for $12, no 2x deal or anything but not bad. Essentially if you were to purchase SC through Steam, at most you'd get is a 15% discount (and that's if you buy $100 worth of SC). Ad makes it sound like it's only one per customer, but I'm not sure of the fine print. It should also be noted that some Walmart SC cards give you a bonus 500 SC on top of the 1,500 SC that you pay for, which is effectively a 25% discount. However, not all Walmart SC cards carry this bonus, and if they do have the bonus then it should say so on the card. If it is available, then obviously it would be the better deal. I think in the past it's usually been best to buy the SC cards at a discount, then wait for SOE to do some sale on their side. Then redeem the card code during the sale to essentially gain the benefit of two sales at the same time. That is of course if you're patient enough to wait. No clue why it wasn't included on the live PS2 launcher... I saw it on the test server launcher. Doesn't SOE want my money?