I don't know Plavem and I don't play WoW currently, but I did play WoW for quite a long time before. I have to say something that you may not like to hear. WoW does not need a "Station Cash" system because they put the fluff and content in the game for people to obtain, without making players paying extra money for them. It's amazing that it was just 4-5 years ago when EQ playerbase were against the whole SOE station cash & RMT push. But now players here have gotten so used to spend money to buy fluff & content, that we are seeing station cash used as if it's something good & magical. People sure got desensitized fast. Reality is Blizzard has always offered more to their paying subscribers than SOE has ever offered to their customers, except maybe back in early 2000's when Kunark & Velious expansions rocked the genre. In this game (and EQ1) they've made leveling tedious enough that players actually want to buy exp pots. People buy exp pots even during double exp days & during dungeon maker powerleveling, that should tell you something. Where as in WoW you don't need exp pots to level & enjoy the game. In this game (and EQ1) if you want good looking mounts and gear, you often have to get them via station cash. In WoW, they give you all the good looking armor, weapons, mounts, fluff pets, fluff suits, special armor suits, etc.. all within the game for you to obtain without having to spend a dime. In WoW, yes their expansions are bi-annually, but Blizzard has always released content via patches in between expansions. Here (and in EQ1) SOE has just started to release "free" content in between expansions, and there aren't much content at that. There's no need for vet rewards in WoW because again, not only does WoW have a working refer-a-friend system that has been in place forever that rewards those playing and referring new players, they put everything you ever want or need in the game as part of the game's content. Here (and in EQ1), the attitude is that you are elite if you have been a long time subscriber, so if you are new, screw you, take a number and hope you play long enough to be as cool and elite as others. And people are sitting here blaming the lack of marketing as to why new players don't stick around? I get this whole idea of "I play this game and I don't want to say anything good about any other games", but sometimes I feel people get too far fetched in their criticism of other games while thinking SOE is all peachy and perfect. I've played SOE games longer than any other MMO's combined, counting the time played between EQ1, EQ2, and Planetside 2. So I'm no fanboys of any specific company or games trying to cause trouble here. I'm a core gamer and I play a lot of games, and I'm not afraid to play and enjoy other games and compliment other games even though I may have my loyalties here with SOE. But the playerbase in Everquest franchise always have this attitude that everything else sucks, people don't even bother looking at why games like EQ1 & 2 don't grow much anymore. None of this has to do with advertisement but the playerbase here seems to want to pin point everything on marketing. While totally overlooking anything else that could be the cause of population issues. As for your comment about appealing to the lowest common denominator, please don't for one second think SOE does not want a slice of that pie. If SOE could be sitting in Blizzard's shoes, they would. SOE did develop Free Realms yes? SOE did create Planetside 2 which is copies of the more popular Battlefield 3 / CoD type of games rather than the original Planetside yes? SOE did create & revamped EQ2 to be more "mainstream" rather than copied the more niche old school design of EQ1 yes? Let's wait and see how Everquest Next will be like so we can see just exactly whether SOE wants a bigger slice of that pie or not. My guess is, yes, they want a bigger slice, and the games are all changing including EQ1 these days, to be more mainstream and cater to the lowly "common denominator" as you put it.