Fluff, fluff and more fluff. A mount or appearance set doesn't give me content, an engaging story, or a zone to beat. or even a quest to do. It's just "pretties." If I wanted pretties, I could load up the Sims and download all the pretties I wanted. For free. I also don't play LoN. I don't know anyone who actually plays that game and doesn't just open the free packs for loot.