Here is an idea! Fluctuate the price depending on what people want from all the goodies. Show complete and specific stats on mounts, mercs, how much armor tokens improve armor exactly. Allow us to pick and choose. Then you would be informed of what people actually want. I would be curious to see the results for this as well. After reading most of these comments it seems some people like different things. Why try to force everything on every one when some aren't even slightly interested in some bonus items/rewards. If any of the rewards are purchasable by SC, make those optional for a discounted SC price. Considering we are in the age of the computer this should be relatively easy to accomplish, make SoE more money and Make everyone on here Happy! Isn't that the goal? Make the customers happy?