I played wow in beta and then when it released for about a year. It was fun but ya the social aspect of the game disappeared unless you had a tight knit guild. Players in the guilds I was apart of was like living in a big city, you might not bump into the same person again for a while. It was like recruiting ghosts, play hard and quit. It was like working for a company that has so much turn over that it feels like a completely different company socially after a period of time, it's very weird and disheartening especially if you make good friends with someone and they disappear. Anyways, I had so much history into EQ that I had a hard time sticking with any game long term other than EQ. This still holds true.