If you think a 40% discount is wildly off from a 50% discount, when you can also buy the items themselves on sale ... then wait until whenever it suits you. My point is utterly obvious, and dead simple. The two are close enough, but if you feel that a small difference is the end of the world, then wait until later. But to call for boycotts, and to raise a stick is downright silly. We get it, you feel you need a 400% ultra awesome deal 110% of the time. Unfortunately, that doesn't happen all the time, so you must wait. Until then, I will enjoy what the sale got me.