Because, for many people, boxing is the only thing that keeps them hooked, subbed, and why they still play the game. In our case with my husband, this is the way we like to play. We do live in Europe, but always played on US based servers, so most of the time, if we want to play during our daytimes, the population is low. Our schedule is also really weird, lots of breaks and AFKs, so it's not really fun for other people to play with us and ... wait. We also love boxing for the personal challenge, and because it's fun ... unlike some people seem to say. It's another playstyle. And also because we want to play with the people we love to play with, and not being forced to play with annoying ones. It was really the case on WoW, LFD with their automatic system : a group of idiots. 2nd time ? Another group of idiots. And so on, with sometimes, here and there a nice player lost in the pile of scrubs. We don't want to play that way. We left WoW retail for many reasons (stupid evolutions, kindergarten, bad decisions, toxicity) , but there was still a chance for us to come back on Classic, from time to time. Now, with their new decision, it's over, for good. When we want to play WoW, we'll play on a private server, or restart our emulated local servers. And if one day, DPG decides to do the same thing, and turn everything into truebox servers, we'll do the exact same thing. (and to be clear, most of the time, something around 11 month per year, we do pay for 6 accounts, sometimes seven, with reccuring subs, and without kronos. We do play for fun, not to farm plat like a 2nd job) And there are many other reasons why boxing could be good, at least not bad: lot of boxers are very helpful, some boxed characters can fill some empty spots in a raid, from time to time, and so on.