Chase loot isn't P2W. Neither are prize packs or heroic characters, or XP pots. They give an advantage, sure, but they don't give you the ability to automatically climb to the top of the heap with just good old fashioned cash. There's still a lot of work that you have to put in to get there. Heroic characters still need a LOT of work. XP pots don't save you from the grind, etc. This time it's different. Using only cash and absolutely NO WORK, you could max out your luck in just a few minutes. That is the very definition of Pay-2-Win. You said it yourself; I'm all for game companies making profit. I enjoy this game and I want Everquest (and, by extension, Daybreak) around for a long time. But this isn't the way to do it. It's unethical and not something that I'm willing to quietly get behind.