Well I have my +5 Dead Horse Beating Stick ready so I'll just close my contribution to this thread by noting the announcement said: "Fall into fun Sale. 25% off the ENTIRE Marketplace (Members Only)" Use of the term "sale" implies to me an added bonus, a discount, over what we normally have. When coupled with a number, 25%, that would tend to suggest 25% off the normal cost for "members only". If they didn't want to seem cheap by admitting to a 15% sale, they could have stated it like this: "25% off all items...instead of the normal 10% off which members always get as a bonus to their membership." That would have been a decent marketing add as it would have still used the 25% number to attract attention, and it would have pointed out to non members that members get a 'free' 10% discount on store items every day of the year. In addition to other bonuses such as the 500 free DB cash per month of membership.