I have given my summoned illusion a custom name with the /marketplace potion and every time I zone and have one of my longstanding auras (eg, ones that persist zoning) fade, my log message will tell me: <my illusion's name> has expired, instead of the actual name of the aura having expired. I don't know if this happens for people who haven't made their illusion name static.
Same thing has been happening to me for many years. I gave my summoned pet a name via a potion, and now whenever one of my auras expires, I get the message "(summoned pet's name) has expired." Seems to happen only on the first expiration message. If I'm in game long enough for an aura to expire a second time, it usually displays the correct name on the expiration message...but not always.