I bought a car at a dealership that offered lifetime oil changes for free. When new ownership came in, they immediately stopped offering the free oil changes and took away what had been agreed to under contract of previous buyers. It took 6 months for the state AG's office to step in and tell the dealership to pound sand and honor what had been offered by previous ownership. New ownership does not equal having existing customers interests over business plan. I can't believe that you can't believe people didn't think the lifetime subs would be honored.