It's almost like DBG does not want to make money on the game. They need someone that actually tries to market items. There should never be a time when there are no "new and featured" items up for sale (which is the current status). I'd run bonus xp for a couple days twice per month just for the xp potion sales they would get. Make decent (36 slot bags) always available and add some fun Merc contracts to the store for those that want customized mercs. And there should ALWAYS be heritage crates available as an all-access reward upon monthly renewal. But those are just my opinions; I could be wrong.
A good marketing strategy for EQ has been absent for a very long time. Coasting on success can only carry a business so far. Anyway, back to roasting halflings on an open fire.