They shockingly never even email blasted for something as great as Agnarr's release. I found out from other sources of course, but yeah, ever since I came back to EQ the striking lack of advertising, even free options like email, was sad more than anything.
Yup definitely agree the marketing needs effort. It works too. I watched 30 mins of blizcon tonight because they emailed me earlier today. I don't really even care about what they are doing.
Come play on our server with Premade lvl 85 toons. Come play through content that was relevant while you were playing TBC. And its truebox too! Not sure how to word that better..
Leaving out the negatives of the server would be a good start. I think that would make it... "Come play on our server."
Anything DBG can do to bring former players back to the game is just a smart thing to do. Winning over new players isn't currently in their wheelhouse nor really should it be without updated character models & a massively overhauled UI but getting veterans back to the game is a good strategy so long as they actually do the very easy things available to them to achieve it. +1 for a winback email campaign.