Am I hallucinating ? Did anyone else see what appears to be a real, live, advertisement on facebook ?
Something tells me this may be too little, too late. I certainly hope not, however! Please, PLEASE, don’t stop advertising when these”advertisement campaigns” end. Keep the ads going, they show that this almost 20 year old game still has life in it.
In my opinion, bringing people back to the game isn't as much of an issue as retaining them. Level 100 heroic characters would be a good start, but that would still leave a lot to be desired in the department that many MMO player are looking for; the social aspect. I firmly believe a system needs to be introduced that heavily encourages some form of PUG style play, something that provides a bit more than what dailies have to offer.
With the popularity of the movie Ready Player One, I would think there would be an upsurge of new online gaming players. This is a good time to be advertising.