Business integrity. If a company tells me that something is exclusive to try to get me to buy it, and I buy it, and then they say "Just kidding. We lied to trick you and take your money. It's actually available for everybody." Then I do not trust that business or basically anything else they say in the future. You cannot lie to your customers in order to trick them into spending money, unless you don't care about losing those customers. It's not just about losing the people who it applies to. It's ALL customers. If you know that they lie to trick people into spending, then you won't spend. They made several new Batman cowls since those days, new cowls that look a ton better than what we got as the exclusive. And that's fine. They can make new ones; they only promised that that one particular old cruddy one would be exclusive. The Two-Face eye? They released a newer, better version of that as well. And I didn't have one word of complaint. But that old stuff, if they said that it was exclusive, then it has to stay exclusive, or else they lose their integrity as a business. Because 9 years later they still haven't re-offered it, you can feel confident when they release something in the store and say that it's exclusive, they mean it. They have a proven track record of taking their promises seriously when it comes to your money.