Over the years I've made over 20 characters. Some were throw-away characters to test a power set and then deleted, some were throwaways that became storage characters, some were made for a concept but never played and the rest are all active. For the most part I got lucky in getting the names I wanted, but there were a few where my first choice was not available. My reaction? "Dang it, someone else beat me to it. Oh well, let's see what else I can come up with." The naming system has always been a "first come, first served" deal. If someone else got to the name first, they got it. I'm not entitled to getting it because they may not be playing that character and I might want it more, and honestly even if any names I wanted did become available I probably wouldn't change names because I like what I came up with better. Given all the potential problems out there (both in the game and in real life), getting hung up over NOT getting the name you wanted in the game just seems a little silly.