At the end of the day, they'll always have dense loyalists who will fork whatever amount of money to gain an advantage or obtain exclusivity.
Buff the allies please and make it count, ill buy them all. I got 10 arts level 200 no problem. Put more SM and elite and please please make them harder. They're too easy now.
those who still manage to spend money on UP this or that in this game, just have money to lose, because this maj has just ruined the whole point of spending money on this kind of thing and those who still manage to think that, they are just blind x)
You don't have to pay to win. I've always grinded out of principle and I do just fine. Some people want everything on day 1.
Buy only what you can afford and play content based on what you and your friend can afford, nothing wrong with that. Sounds good to me.
For what they do, and the duration they're out... they should be priced as microtransactions for around $2 ea. $5 at most. $10 is super pricey and $25 (aka 200) is absurd. they need to: share cooldowns with all pets and backup etc stay out the duration of pets/backup (at least -- longer preferred) price from there.
If someone came here and complained that the Allies were not expensive enough, you'd argue with them. That's just the nature of who you are.